Entrepreneur and project manager, commander in the IDF, and expert in negotiations and leadership.

Has a B.A. in Government from the Interdisciplinary Center in Herzliya (in the framework of the IDF’s and Ministry of Defense’s “Ofek” Program). He is also a graduate of the Israel Association of Community Centers’ “Atuda Nihulit” (“Management Reserves”) Program.

Shmuel served in the IDF for 13 years and was a Major upon his discharge. His service involved personnel management, resource management, guiding officers, and implementing multidisciplinary tasks. Among the positions he served within the special infantry units were commanding over soldiers on the battlefield and taking part in Operation Defensive Shield and Operation Cast Lead. Among his positions in the army were serving as Combat Director in the Judea and Samaria Division from 2010-2011, in which he was responsible for managing and operating forces during battle and in routine, as well as serving as Regional Defense Officer in the Judea Regional Defense Unit from 2009-2010, in which he was responsible for protecting the settlements in the area.

His experience in the civil arena includes leading preparatory workshops for the IDF; giving lectures on leadership on the battlefield and negotiation processes; initiating, establishing, and managing various businesses in the field of restaurants and recreation; and National Field Manager for the Yesh Atid political party in the 2015 elections on behalf of Knesset Member Pnina Tamano Shata.